Anyone that has visited the coastal town of Hermosa Beach can sense an undeniably special vibe. The city has yet to be over-run by the hustle and bustle of Los Angeles. Hermosa Beach sits in its own bubble, filled with local businesses and beach lovers who have succeeded in preserving its homey feel.
Some local businesses have been around since the 1920’s and serve as a cornerstone of Hermosa culture. At Studio 637, we aim to keep the culture alive and support our fellow Hermosa locals who are working to improve the area while maintaining its small town feel. From surfers to volleyball players, you’ll fall in love with the people of Hermosa’s laid back mentality.
One of Hermosa’s hidden gems is Granny’s Deli. Nestled between Monterey Blvd and Bayview Dr, just a few blocks from the beach, lies one of Hermosa’s oldest local businesses. It was built originally in 1924 as a store and home, then changed hands to Helen and Frank Lemaster, who ran the convenience store until they retired in 1970 and sold it to their granddaughter, Shirley, who runs it now with her husband Andre.
Upon entering the deli, you can feel the family love and homey atmosphere. Not only can you pick up essential items and snacks from Granny’s, you can order a specialty sandwich, smoothie, or coffee. If you catch Andre, he’ll make you feel like part of the family.
The history of this local rental shop spans 4 decades. It was founded by Harold Schumaker in 1974, who owned and operated it for 28 years. “Schu” employed hundreds of local Hermosa kids and has grown the family for generations. Since then, the shop was turned over to our friends Steve Collins, Larry Burke, Ken Liebowitz and Mark McNeill. The friendly team at Hermosa Cyclery can help you find exactly what you need to have the perfect beach day. The store makes it easy for bike riders on the strand to fill their tires with free air. They rent cruisers, road bikes, tandem bikes, rollerskates, and beach equipment. Stop by before you hit the beach to get the most out of Hermosa’s beautiful ocean scenery.
A crucial part of the Hermosa lifestyle is grabbing a coffee on Pier Ave at Java man Coffeehouse after riding some gnarly swell on your longboard. The homemade pastries and snacks are to die for. The bold coffee is strong enough to revive anyone. You can find local concerts and events posted on the community board along with artwork that changes monthly. Get comfortable inside with your laptop and newspaper or soak up the sun outside with an iced mocha in hand. Either way, you’ll feel right at home with Java man’s friendly baristas and cozy environment.
THE GREEN STORE
Another fantastic local grocery store even closer to the beach is The Green Store. Since 1914 the shop has been taking care of Hermosa locals. You can’t go wrong if you stop by before a day at the beach. The Green Store has got your back on beer, wine, and a full deli selection. T
If you plan to visit Hermosa Beach, plan on being brought back in time by the beachy, laid back feel of the city. Rent a bike to cruise The Strand, do some shopping on Pier Avenue, or hit the farmer’s market on Wednesday evenings in the Pier Plaza. You won’t be disappointed by Hermosa’s colorful community and sunset views. We also recommend visiting Gum Tree, Mike’s Guitar Parlor, and Paisano’s Pizza. (Click here for sunset shots and tips for photographing Hermosa Beach Pier).